9/5/2023 0 Comments Best about us pages 2019![]() ![]() Make it as easy as possible for consumers to decide on buying your product or service. Who’s Working Behind the ScenesĪs a business, your goal is simple. A poorly written page will not only leave visitors confused about your business, but it can also diminish the chances of gaining a loyal customer. Once it’s written, read through and ask yourself if it paints a clear picture of your brand and product or service. In order to achieve this, your about us page should answer the who, what, where, when, and why. What Your About Us Page Should Convey Full Snapshot of Your BusinessĪfter reading your about us page, visitors should have a full understanding of what your brand is all about. Write to answer the “what’s in it for me?” question that all potential customers have when they’re deciding whether or not to stick around. Share and highlight the key benefits so visitors can better visualize what they’ll gain. No matter what your industry, the customer is king. Instead of writing what you think your consumers want to hear, skip the generic stuff and write in a way that matches your brand’s values and goals. Just as it’s important to make sure your brand is represented uniformly across all platforms, the same applies to your brand voice. Rather than trying to take on the persona of some large, impersonal corporation, use the about us page to open up and give consumers a behind-the-scenes look. When people interact with your business, they want to feel a human connection. Writing Tips for a Successful Homepage Guidelines for Your About Us Page Be Personal.Homepage Content Tips for Your Business Website.How to Write Your Products and Services Page.If you need help writing other pages on your website, check out these posts: ![]() In this article, we’re going to demystify the integral “About Us” page and give you a comprehensive, step by step guide for creating an effective contact point with your consumers. An about us page helps potential customers to connect with your business and distinguish you from your competitors. Far too many companies discount how important this page is and as a result, publish generic blocks of text that fail to give potential customers that peek behind the curtains they’re hungry for. The About Us page content gives its visitors an engaging backstory, hooking them in from the get-go.A well written, authentic “About Us” page can work wonders for your business. ![]() Although it is not much detailed, the layout makes it appear so. The creators of the Sunski about us page design knew that their goal was to combine creativity with a lot of information. Corporate clients usually prefer minimal designs with statistics that move them, whereas creative clients are wowed by innovative ideas masterfully executed. Now, if your answer is a no, then that’s where the second factor comes in, your clients and customers.ĭo your research and consider what your clients and customers expect from your business activities. How does one decide whether they need to choose a minimal about us page design or if they should go all out on it? There are at least two factors to consider here: One, does your business often change their website design based on the latest trends? If you answer, yes, it’s that time again, the time to check the latest website trends and update your design accordingly. ![]()
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